Privacy & Cookies
This Website collects certain Personal Data from its Users.
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Data ControllerSguinzi Pietro S.p.a.Via Marco Polo, 70 Gaggiano (MI)
Data Controller’s email address:info@sguinzi.com
Types of Data CollectedAmong the Personal Data collected by this Website, either directly or through third parties, are: Cookies; phone number; Usage Data; Data provided while using the service; email; name; city; company name; Unique Universal Identifier (UUID); number of Users; session statistics.Full details regarding each type of Personal Data collected are provided in the dedicated sections of this privacy policy or through specific information notices displayed prior to the collection of such Data.
Personal Data may be freely provided by the User or, in the case of Usage Data, collected automatically during the use of this Website.
Unless otherwise specified, all Data requested by this Website is mandatory. If the User refuses to provide such Data, it may be impossible for this Website to provide the Service. In cases where this Website indicates certain Data as optional, Users are free to refrain from providing such Data, without this having any impact on the availability of the Service or its functionality.
Users who have doubts about which Data is mandatory are encouraged to contact the Data Controller.
Any use of Cookies—or other tracking tools—by this Website or by the providers of third-party services used by this Website is intended to provide the Service requested by the User, in addition to the further purposes described in this document and in the Cookie Policy.The User assumes responsibility for any third-party Personal Data obtained, published, or shared through this Website.
Methods and location of processing of collected DataMethods of processingThe Data Controller implements appropriate security measures to prevent unauthorized access, disclosure, alteration, or destruction of Personal Data.
Processing is carried out using IT and/or telecommunications tools, with organizational methods and logic strictly related to the purposes indicated. In addition to the Data Controller, in some cases, other parties involved in the organization of this Website (administrative, sales, marketing, legal staff, system administrators) or external parties (such as third-party technical service providers, postal carriers, hosting providers, IT companies, communication agencies) may have access to the Data; these parties may also be appointed, if necessary, as Data Processors by the Data Controller. An updated list of Data Processors may always be requested from the Data Controller.
LocationThe Data is processed at the Data Controller’s operational offices and in any other location where the parties involved in the processing are located. For further information, please contact the Data Controller.
The User’s Personal Data may be transferred to a country other than the one in which the User is located. For further information on the location of processing, the User may refer to the section regarding details on the processing of Personal Data.
Retention PeriodUnless otherwise specified in this document, Personal Data is processed and retained for the time required by the purpose for which it was collected and may be retained for a longer period due to any legal obligations or based on the Users’ consent.
Purpose of Processing the Collected DataUser Data is collected to enable the Data Controller to provide the Service, comply with legal obligations, respond to requests or legal actions, protect its rights and interests (or those of Users or third parties), identify any malicious or fraudulent activities, as well as for the following purposes: Hosting and backend infrastructure, Traffic optimization and distribution, Contacting the User, Statistics, Display of content from external platforms, Registration and authentication, Tag management, Contact management and sending messages, Interaction with social networks and external platforms, Commenting on content, Infrastructure monitoring, Advertising, Access to accounts on third-party services, Remarketing and behavioral targeting, Payment management, and User database management.For detailed information on the purposes of processing and the Personal Data processed for each purpose, the User may refer to the section “Details on the Processing of Personal Data.”
Details on the processing of Personal Data
Contacting the UserContact via phone (this Website)Users who have provided their phone number may be contacted for commercial or promotional purposes related to this Website, as well as to address support requests.Personal Data processed: phone number.
Mailing list or newsletter (this Website)By subscribing to the mailing list or newsletter, the User’s email address is automatically added to a contact list to which email messages containing information—including commercial and promotional content—related to this Website may be sent. The User’s email address may also be added to this list as a result of registering on this Website or after making a purchase.Personal Data processed: city; email; name; phone number; company name.
Contact Form (this Website)By filling out the contact form with their Data, the User consents to its use to respond to requests for information, quotes, or any other purpose indicated in the form header.Personal Data processed: city; email; name; phone number; company name. .
Traffic Optimization and DistributionThese types of services allow this Website to distribute its content via servers located throughout the region and to optimize its performance.
The Personal Data processed depends on the characteristics and implementation methods of these services, which by their nature filter communications between this Website and the User’s browser.
Given the distributed nature of this system, it is difficult to determine the locations to which content—which may contain the User’s Personal Data—is transferred.
Cloudflare (Cloudflare Inc.)Cloudflare is a traffic optimization and distribution service provided by Cloudflare Inc.
The way Cloudflare is integrated involves it filtering all traffic on this Website, i.e., communications between this Website and the User’s browser, while also allowing the collection of statistical data regarding it.Personal Data processed: Cookies; various types of Data as specified in the service’s privacy policy.Place of processing: United States – Privacy Policy. Google Ads Conversion Tracking (Google LLC)Google Ads conversion tracking is a statistics service provided by Google LLC or Google Ireland Limited, depending on how the Data Controller manages the processing of the Data, which links data from the Google Ads network with actions taken on this Website. For an understanding of how Google uses data, please refer to Google’s Partner Policies.Personal Data processed: Usage Data; Tracking Tools.Place of processing: United States – Privacy Policy; Ireland – Privacy Policy. Remarketing and behavioral targetingThese types of services allow this Website and its partners to communicate, optimize, and serve advertisements based on the User’s past use of this Website. This activity is facilitated by tracking Usage Data and using Tracking Tools to collect information that is then transferred to partners who manage remarketing and behavioral targeting activities. Some services offer a remarketing option based on email address lists. Services of this type usually allow Users to opt out of such tracking. Users can learn how to opt out of interest-based advertising by visiting the relevant opt-out section in this document.
Remarketing with Google Analytics (Google LLC)Remarketing with Google Analytics is a remarketing and behavioral targeting service provided by Google LLC or Google Ireland Limited, depending on how the Data Controller manages the processing of Data, which links the tracking activity performed by Google Analytics and its Tracking Tools with the Google Ads advertising network and the DoubleClick Cookie. For an understanding of Google’s use of data, please consult Google’s Partner Policies.Personal Data processed: Usage Data; Tracking Tools.Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.
StatisticsThe services included in this section allow the Data Controller to monitor and analyze traffic data and are used to track User behavior.
Google Analytics (Universal Analytics) (Google LLC)Google Analytics (Universal Analytics) is a web analytics service provided by Google LLC or Google Ireland Limited, depending on how the Data Controller manages the processing of the Data, (“Google”). Google uses the Personal Data collected to track and examine the use of this Website, compile reports, and share them with other services developed by Google.
Google may use Personal Data to contextualize and personalize the ads in its advertising network. For an understanding of Google’s use of data, please consult Google’s Partner Policies.
Personal Data processed: Cookies; Usage Data.Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy PolicyStatistics collected directly (this Website)This Website uses an internal statistics system that does not involve third parties.
Personal Data processed: Cookies; Usage Data.
Google Analytics (Google LLC)Google Analytics is a statistics service provided by Google LLC or Google Ireland Limited, depending on how the Data Controller manages the processing of the Data, (“Google”). Google uses the Personal Data collected to track and examine the use of this Website, compile reports, and share them with other services developed by Google. Google may use Personal Data to contextualize and personalize the ads of its advertising network. In Google Analytics 4, IP addresses are anonymized at the time of collection and then deleted before the data is recorded in any data center or server. To learn more, you can consult Google’s official documentation. To learn about Google’s use of data, please review their Partner Policy and their Business Data page.Personal Data processed: Usage Data; number of Users; session statistics; Tracking Tools.Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.
Information on how to disable interest-based adsIn addition to any opt-out features provided by any of the services listed in this document, Users can read more about how to disable interest-based ads in the relevant section of the Cookie Policy.
COOKIE POLICYThis website uses tracking tools. For more information, users can consult the Cookie Policy.
Additional information for usersLegal basis for processingThe Data Controller processes Personal Data relating to the User if one of the following conditions applies:the User has given consent for one or more specific purposes.processing is necessary for the performance of a contract with the User and/or for the implementation of pre-contractual measures;the processing is necessary to comply with a legal obligation to which the Data Controller is subject;processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the Data Controller;the processing is necessary for the purposes of the legitimate interests pursued by the Data Controller or by a third party.In any case, you may always ask the Data Controller to clarify the specific legal basis for each processing activity and, in particular, to specify whether the processing is based on law, required by a contract, or necessary to enter into a contract.
Further information on retention periodsUnless otherwise indicated in this document, Personal Data is processed and retained for the time required by the purpose for which it was collected and may be retained for a longer period due to any legal obligations or based on Users’ consent.Therefore:Personal Data collected for purposes related to the performance of a contract between the Data Controller and the User will be retained until the performance of such contract is completed.Personal Data collected for purposes related to the Data Controller’s legitimate interest will be retained until such interest is satisfied. The User may obtain further information regarding the legitimate interest pursued by the Data Controller in the relevant sections of this document or by contacting the Data Controller.When processing is based on the User’s consent, the Data Controller may retain Personal Data for a longer period until such consent is revoked. Furthermore, the Data Controller may be required to retain Personal Data for a longer period to comply with a legal obligation or by order of an authority.
At the end of the retention period, the Personal Data will be deleted. Therefore, upon expiration of this period, the right of access, erasure, rectification, and the right to data portability can no longer be exercised.
User Rights Under the General Data Protection Regulation (GDPR)Users may exercise certain rights with respect to the Data processed by the Data Controller.
In particular, within the limits provided by law, the User has the right towithdraw consent at any time.The User may withdraw previously given consent to the processing of their Personal Data.object to the processing of their Data. The User may object to the processing of their Data when it is based on a legal basis other than consent.access their Data. The User has the right to obtain information about the Data processed by the Data Controller, regarding certain aspects of the processing, and to receive a copy of the processed Data.verify and request rectification. The User may verify the accuracy of their Data and request that it be updated or corrected.Request restriction of processing. The User may request the restriction of the processing of their Data. In such a case, the Data Controller will not process the Data for any purpose other than its storage.obtain the erasure or removal of their Personal Data. The User may request the erasure of their Data by the Data Controller.Receive their Data or have it transferred to another controller. The User has the right to receive their Data in a structured, commonly used, and machine-readable format and, where technically feasible, to have it transferred without hindrance to another controller.
Lodge a complaint. The User may lodge a complaint with the competent data protection supervisory authority or bring legal action.Users have the right to obtain information regarding the legal basis for the transfer of Data abroad, including to any international organization governed by international law or established by two or more countries, such as the UN, as well as regarding the security measures adopted by the Data Controller to protect their Data.
Details on the right to objectWhen Personal Data is processed in the public interest, in the exercise of official authority vested in the Data Controller, or to pursue a legitimate interest of the Data Controller, Users have the right to object to the processing for reasons related to their particular situation.Users are advised that, if their Data is processed for direct marketing purposes, they may object to the processing at any time, free of charge and without providing any justification. If Users object to processing for direct marketing purposes, Personal Data will no longer be processed for such purposes. To determine whether the Data Controller processes Data for direct marketing purposes, Users may refer to the relevant sections of this document.How to Exercise Your Rights.
Any requests to exercise the User’s rights may be addressed to the Data Controller using the contact details provided in this document. The request is free of charge, and the Data Controller will respond as soon as possible, in any case within one month, providing the User with all the information required by law. Any corrections, deletions, or restrictions on processing will be communicated by the Data Controller to each of the recipients, if any, to whom the Personal Data has been transmitted, unless this proves impossible or involves a disproportionate effort. The Data Controller will inform the User of such recipients upon request.
Further information on processingLegal DefenseThe User’s Personal Data may be used by the Data Controller in court or during the preparatory stages of any legal proceedings to defend against misuse of this Website or the related Services by the User.
The User acknowledges that the Data Controller may be required to disclose the Data upon order of public authorities.
System logs and maintenanceFor operational and maintenance purposes, this Website and any third-party services it uses may collect system logs, i.e., files that record interactions and may also contain Personal Data, such as the User’s IP address.
Information Not Included in This PolicyFurther information regarding the processing of Personal Data may be requested at any time from the Data Controller using the contact details provided.
Changes to this privacy policyThe Data Controller reserves the right to make changes to this privacy policy at any time by notifying Users on this page and, if possible, on this Website, as well as, where technically and legally feasible, by sending a notification to Users via one of the contact details in its possession. Please therefore consult this page frequently, referring to the date of the last update indicated at the bottom.
If the changes affect processing activities whose legal basis is consent, the Data Controller will seek the User’s consent again, if necessary.
www.sguinzi.com Cookie PolicyThis document contains information regarding the technologies that enable this Website to achieve the purposes described below. These technologies allow the Data Controller to collect and store information (for example, through the use of cookies) or to use resources (for example, by executing a script) on the User’s device when the User interacts with this Website.For simplicity, in this document these technologies are collectively referred to as “Tracking Tools,” unless there is a reason to differentiate them.
For example, although Cookies can be used in both web and mobile browsers, it would be inappropriate to refer to Cookies in the context of mobile applications, since these are Tracking Tools that require the presence of a browser. For this reason, within this document, the term “Cookie” is used only to specifically refer to that particular type of Tracking Tool.Some of the purposes for which Tracking Tools are used may also require the User’s consent. If consent is given, it may be freely revoked at any time by following the instructions contained in this document.This Website uses Tracking Tools managed directly by the Data Controller (commonly referred to as “first-party” Tracking Tools) and Tracking Tools that enable services provided by third parties (commonly referred to as “third-party” Tracking Tools). Unless otherwise specified in this document, these third parties have access to their respective Tracking Tools.
The duration and expiration of Cookies and other similar Tracking Tools may vary depending on the settings configured by the Data Controller or by each third-party provider. Some of them expire at the end of the User’s browsing session.
In addition to what is specified in the description of each of the categories listed below, Users can obtain more detailed and up-to-date information on duration, as well as any other relevant information—such as the presence of other Tracking Tools—in the privacy policies of the respective third-party providers (via the links provided) or by contacting the Data Controller.
How this Website uses Tracking ToolsNecessaryThis Website uses cookies commonly referred to as “technical” or other similar Tracking Tools to perform activities strictly necessary to ensure the functioning or provision of the Service.
Tracking Tools managed by third partiesCloudflare (Cloudflare Inc.)Cloudflare is a traffic optimization and distribution service provided by Cloudflare Inc.
The way Cloudflare is integrated involves it filtering all traffic on this Website, i.e., communications between this Website and the User’s browser, while also allowing the collection of statistical data regarding it.Personal Data processed: Cookies and various types of Data as specified in the service’s privacy policy.Place of processing: United States – Privacy Policy.
Duration of Tracking Tools:
_cfuvid: indefinitecf
_clearance: 30 minutes
Google Tag Manager (Google LLC)Google Tag Manager is a tag management service provided by Google LLC.Personal Data Processed: Cookies and Usage Data.Place of processing: United States – Privacy Policy; Ireland – Privacy Policy. MeasurementThis Website uses Tracking Tools to measure traffic and analyze User behavior to improve the Service.
Tracking Tools managed directly by the Data ControllerStatistics collected directly (this Website)This Website uses an internal statistics system that does not involve third parties.Personal Data processed: Cookies and Usage Data.Duration of Tracking Tools:modernizr: indefinite
Tracking Tools managed by third partiesGoogle Analytics (Universal Analytics) (Google LLC)Google Analytics (Universal Analytics) is a web analytics service provided by Google LLC or Google Ireland Limited, depending on how the Data Controller manages the processing of the Data, (“Google”). Google uses the Personal Data collected to track and examine the use of this Website , compile reports, and share them with other services developed by Google.
Google may use Personal Data to contextualize and personalize the ads in its advertising network. For an understanding of Google’s use of data, please consult Google’s Partner Policies.
Personal Data processed: Cookies and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out;
Ireland – Privacy Policy.
Tracking Tool Duration:
AMP_TOKEN: 1 hour
_ga: 2 years
_gac*: 3 months
_gat: 1 minute
_gid: 1 dayGoogle Analytics 4 (Google LLC)Google Analytics is a statistics service provided by Google LLC or Google Ireland Limited, depending on how the Data Controller manages the processing of the Data, (“Google”). Google uses the Personal Data collected to track and examine the use of this Website, compile reports, and share them with other services developed by Google. Google may use Personal Data to contextualize and personalize the ads in its advertising network. In Google Analytics 4, IP addresses are hashed at the time of collection and then discarded before the data is recorded in any data center or server. To learn more, please consult Google’s official documentation. To learn about Google’s use of data, please review their Partner Policy and their Commercial Data page.Personal Data Processed: Usage data, number of users, session statistics, and tracking tools.Location of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.Duration of Tracking Tools:
_ga: 2 years
_ga_*: 2 years
MarketingThis Website uses Tracking Tools to deliver personalized ads or marketing content and to measure their performance.
Tracking Tools managed by third parties
Remarketing with Google Analytics (Google LLC)Remarketing with Google Analytics is a remarketing and behavioral targeting service provided by Google LLC or Google Ireland Limited, depending on how the Data Controller manages the processing of Data, which links the tracking activity performed by Google Analytics and its Tracking Tools with the Google Ads advertising network and the DoubleClick Cookie. For an understanding of Google’s use of data, please consult Google’s Partner Policies.Personal Data processed: Usage Data and Tracking Tools.Place of processing: United States – Privacy Policy – Opt Out; Ireland – Privacy Policy – Opt Out.
Tracking Tool Duration:
test_cookie: 15 minutes
IDE: 2 years
_gcl_*: 3 months
How to manage preferences and give or withdraw consent on this WebsiteIf the use of Trackers is based on consent, the User may provide or withdraw such consent by setting or updating their preferences via the relevant privacy settings panel available on this Website.With regard to third-party Tracking Tools, Users can manage their preferences by visiting the relevant opt-out link (if available), using the tools described in the third party’s privacy policy, or by contacting the third party directly.
How to control or delete Cookies and similar technologies via your device settingsUsers can use their browser settings to:See which Cookies or other similar technologies have been set on the device;Block cookies or similar technologies;Delete cookies or similar technologies from the browser.Browser settings, however, do not allow for granular control of consent by category.Users can, for example, find information on how to manage cookies in some of the most popular browsers at the following links:Google ChromeMozilla FirefoxApple SafariMicrosoft Internet ExplorerMicrosoft EdgeBraveOperaUsers can also manage certain mobile app tracking tools by disabling them through their device settings, such as mobile advertising settings or general tracking settings (Users can check their device settings to find the relevant one).
How to opt out of interest-based advertisingNotwithstanding the foregoing, Users are informed of the possibility of using the information available on YourOnlineChoices (EU and UK), the Network Advertising Initiative (USA), the Digital Advertising Alliance (USA), DAAC (Canada), DDAI (Japan), or other similar services. These services allow Users to manage tracking preferences for most advertising tools. The Data Controller therefore recommends that Users utilize these resources in addition to the information provided in this document.The Digital Advertising Alliance also offers an application called AppChoices that helps Users control behavioral advertising on mobile applications.
Consequences of Refusing the Use of Tracking ToolsUsers are free to decide whether or not to allow the use of Tracking Tools. However, please note that Tracking Tools allow this Website to provide Users with a better experience and advanced features (in line with the purposes outlined in this document). Therefore, if the User decides to block the use of Tracking Tools, the Data Controller may not be able to provide the related features.
Data ControllerSguinzi Pietro S.p.a.Via Marco Polo, 70 Gaggiano (MI) Italy
Data Controller’s email address:info@sguinzi.com
Since the use of third-party tracking tools on this Website cannot be fully controlled by the Data Controller, any specific reference to third-party tracking tools is to be considered indicative. For complete information, Users are kindly invited to consult the privacy policies of the respective third-party services listed in this document.Given the objective complexity of identifying tracking technologies, Users are invited to contact the Data Controller if they wish to receive further information regarding the use of such technologies on this Website.
